W pierwszym semestrze wykladane byly :
Understanding Public Relations
Introduction to Campaigning
Media and Society
Drugi semestr:
Media and Society
Digital PR
Understanding Public Relations
plus dodatkowy modul, ja wybralam Law and the Music Market
Kazdy modul ma swoj handbook, ktory opisuje dany przedmiot.
Przedstawiam fragmenty Handbooka od Introduction to Campaigning
- wprowadzenie np.
Module aims
To provide a critical evaluation of the range of techniques used for campaigning
To explore the structure of marketing communications tools and disciplines and their use in different
campaigning circumstances
To develop academic and professional skills in research, critical analysis, written and oral presentation and critical
participation in group discussion.
- harmonogram np.
Week 2 – Thursday October 22nd
Can campaigning exist without the media?
Broadcast
Net
Other
- oceny i zarys prac wymaganych np.
Presentation of Campaign Ideas – coursework
30% of your overall mark
Your team will make a presentation of approximately 10 minutes in length which you demonstrate your awareness of the key issues in Campaigning.
You will explore the implications for a communications campaign targeted at relevant audiences and stakeholder groups.
Presentation date: Thursday December 17th 2009
- propozycje do czytania i zrodla informacji
Websites
All include useful links.
A useful on-line resource is the toolkit for members of the Government Information and Communication Service, available on www.gics.gov.uk.
Other websites include the Chartered Institute of Public Relations, www.cipr.org.ukJak wygladaja zajecia?
W pierwszym semestrze mamy 3 moduly, na ktore uczeszczamy 3 dni w tygodniu. W drugim semestrze 4 moduly, przez 4 dni w tygodniu.
Zajecia to prezentacje, dyskusje, konferencje prasowe, prezentacje osob odwiedzajacych. Nie mamy egzaminow.
Raz w tygodniu mamy osobe odwiedzajaca na naszych zajeciach, sa to dziennikarze badz przedstawiciele firm PR.
Przedstawiam najciekawsze:
Pare znajmoych z kursu zostalo przyjete na staz w firmie Don't Panic
Prace:
pisemne : esseje, press releases
ustne: prezentacje grupowe i indywidualne
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